![]() ![]() Now, keep an eye on this metric because this is an area where AI may have the greatest impact. ![]() There certainly should be a correlation, but time isn’t causation – time usually equates to better quality, deeper examples, better graphics, and more resources, and that’s the key driver. ![]() John Jantsch, author of Duct Tape Marketing So we asked bloggers a question about AI. The question of time raises the question of efficiency and tools. A third of all bloggers who spend 6+ hours on a typical article report “strong results.” Bloggers who spend more time are more likely to report success. Using the benchmark we set above, we see the correlation between time and results. Instead, if they ARE using them, it suggests that AI is likely part of the process… not the final product. It also suggests that writers are using AI tools not as cut-and-paste content microwaves. But it does suggest that content creators are seeing the value of creating more substantive pieces that truly meet the needs of their subscribers and perhaps include elements that take time to include (visuals, influencer quotes, data, contextual stories, and so on). Time invested doesn’t always magically equal “effectiveness,” of course. “Well, this chart warms the cockles of my heart. Bloggers spend 60% more time per blog post than they did 10 years ago. Counter-intuitive… but true.”īecause time is the biggest challenge for bloggers, we’ll next answer the question: how long does it take to write a blog post? According to averages from the 1051 bloggers who responded to this year’s survey, the average blog post takes 3 hours and 51 minutes to write.īloggers are spending less time per post than last year, but it’s still much more time per post than in years past. Said another way - let go of attracting visitors lean into delighting readers. When we obsess more over the content itself and less over the “visitor,” the more successful we’ll be. I focus on creating the best content I possibly can - content that could ONLY come from me. “Maybe because our focus should be on creating must-read blogs (newsletters, emails, posts, and the rest!), rather than worrying about visitors. Half of all bloggers struggle to find time and to attract visitors. Year after year, the top answers are finding time and attracting visitors. Next we’ll look at the challenges faced by bloggers. Fewer than 10% of respondents use ad revenue as a success metric. The responses are typical content marketing goals: website traffic, lead generation, brand awareness and email list growth. Of course, the definition of “results” varies from blogger to blogger, so we asked respondents to tell us what success means to them. Throughout the rest of this report, we’ll show which approaches to blogging correlate with “strong results.” Now we have our benchmark as we look at the rest of the data. In 2023, one in four bloggers reported “strong results.” This hasn’t changed much over the years. We ask each of the respondents to report on their success by choosing from one of four options. We’ll start by reporting on the overall effectiveness of blogging. Let’s jump in… Blogging Effectiveness and Challenges In the final section, we’ll show what top bloggers do differently, so you can score your own strategy against what’s working for others.įind this interesting? We welcome you to use any of these charts or insights in your own content, social streams and meetings. You find answers to these questions and many many more. Are bloggers publishing more or less often than before?.How is traffic to blogs changing over time?.How long does it take to write a blog post?.We’ll also update the statistics and trends we’ve been asking from the beginning: How does experience correlate with blogging strategies?.We have a few new blogging statistics this year: We keep updating this same URL because “digital ink is never dry.” You may already know, this is a big, ungated research piece filled with trends, charts and inputs from experts. Welcome to the 10th Edition of the Annual Blogger Survey. The insights were excellent so we did it again the next year, and the next year, and the next… We created the questionnaire and started reaching out, knowing we’d need a minimum of 1000 bloggers to respond. We started asking these questions 10 years ago and we immediately knew that the only way to find answers was to ask bloggers directly in a survey. There are hundreds of techniques used by thousands of bloggers to produce millions of articles. Bloggers use a huge range of strategies for content marketing. ![]()
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